About the course

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective. The graduate has reliably demonstrated the ability to: formulate a marketing plan that will meet the needs or goals of a business or organization, develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target, formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs, develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets, evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: CA$15,604

Intake	Location
Winter (January), 2024	Toronto
Summer (May), 2024	Toronto
Fall (August), 2024	Toronto
Fall (September), 2024	Toronto
Winter (January), 2025	Toronto
Summer (May), 2025	Toronto
Fall (August), 2025	Toronto
Winter (January), 2026	Toronto
Summer (May), 2026	Toronto

　　

How to apply

Entry requirements for Georgian College at ILAC

Post-secondary diploma or degree, or equivalent, education or experience in a business setting is desirable.

　　College or university transcripts with proof of graduation, subjects taken and grades received

　　Resum? outlining work/volunteer/internship experiences

　　Letter of intent stating the reason for applying

　　IELTS 6.5 with no band less than 6.0

　　TOEFL IBT - 89

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 89.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Georgian College at ILAC. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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