About the course

The Lazaridis School?s Master of Science (MSc) in Management: Marketing is a one-year program that will train you to become a marketing researcher with highly desirable skills in marketing research and analytics. Our program is ideal if you are seeking a career as a marketing research analyst in industry and government or as a first step towards a PhD in business.

　　The program provides rigorous training in research methodology and data analytics, as well as in core marketing fields such as marketing strategy, consumer studies, services marketing and branding. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: Not available

Intake	Location
Winter (January), 2021	Waterloo
Winter (January), 2023	Waterloo
Spring (May), 2023	Waterloo
Fall (September), 2024	Waterloo
Fall (September), 2025	Waterloo

　　

How to apply

Entry requirements for Wilfrid Laurier University

For the Marketing field, you need an undergraduate (honours) degree in business/commerce, or other field relating to Marketing such as psychology, economics or sociology Minimum of second-class honours, or B standing, or equivalent. The Test of English as a Foreign Language (TOEFL): TOEFL iBT: minimum score of 89, with minimum skill scores of 21 in each of the skills tests (speaking, writing, reading and listening). Paper-based TOEFL: minimum of 573. The International English Language Testing System (IELTS): minimum score of 7.

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 89.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Wilfrid Laurier University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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