About the course

Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era.

　　The Graduate Certificate of Digital Marketing will expose you to key digital marketing concepts, principles, strategies and best practices, so you’re skilled to help your organisation optimise its digital marketing presence. You’ll emerge with advanced skills to generate added value for customers across different touchpoints in their journey, as well as generate increased growth for businesses. You’ll learn to exploit the benefits digital technologies and channels offer, and you’ll learn how to generate consumer insights from various digital channels to maximise and optimise return on marketing investment.

　　Hone your skills in marketing optimisation

　　Apply the latest technologies in AI, machine learning, marketing automation, experimentation and analytics.

　　Explore customer-centric marketing strategies

　　Learn how to apply consumer insights to enhance customer experience and optimise marketing return on investment.

　　Study 100 per cent online for maximum flexibility

　　Gain a professional qualification while studying online, and fit your studies around your work and life commitments.

　　Get the skills you need right now or ladder up to a master degree

　　Gain credit towards Australia’s number one ranked Master of Marketing and move into a future-proof fast-growing field. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Fees: Not available

Intake	Location
Term 2 (April), 2024	Off-campus
Term 3 (June), 2024	Off-campus
Term 4 (September), 2024	Off-campus
Term 1 (January), 2025	Off-campus
Term 2 (April), 2025	Off-campus
Term 3 (June), 2025	Off-campus
Term 5 (September), 2025	Off-campus
Term 1 (January), 2026	Off-campus
Term 2 (April), 2026	Off-campus
Term 3 (June), 2026	Off-campus
Term 5 (September), 2026	Off-campus

　　

How to apply

Entry requirements for Macquarie University

AQF level 7 bachelor's qualification or recognised equivalent with a WAM of 65 and three years (full-time equivalent) of relevant work experience at a managerial or professional level

　　or

　　Five years relevant work experience at a managerial or professional level

　　Academic IELTS of 7.0 overall with minimum 6 in each band, or equivalent..TOEFL iBT 94 READING 13 WRITING 21 LISTENING 12 SPEAKING 18

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 83.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Macquarie University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　180th / 1250

　　THE World ranking

　　

What our students think

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