In this course you will learn about the principles of brand design, pitching and positioning luxury brands, and how to create distinctive marketing strategies that target your audience.
You will also analyse global marketing challenges for unique and prestigious products, using examples spanning many industries, including luxury automotive, fashion, beauty and hospitality, and complete an industry-focused research project of your own. Scholarships - View all scholarships Internships
Fees: Not available
Intake | Location |
---|---|
Semester 1 (February), 2024 | Bentley |
Semester 2 (July), 2024 | Bentley |
Semester 1 (February), 2025 | Bentley |
Semester 2 (July), 2025 | Bentley |
Semester 1 (February), 2026 | Bentley |
Semester 2 (July), 2026 | Bentley |
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