About the course

Marketing is a dynamic field that prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and a creative aspect. A marketing career can be a good fit for a student with either a liberal arts or technical background.

　　Marketing helps engage customers, builds strong customer relationships, and creates customer value. Today?s successful companies share a customer focus and a strong commitment to marketing. The two-fold goal of marketing is to attract new customers by promising superior value and to retain and grow customers by delivering value and satisfaction. To engage customers in long-term relationships, outstanding companies aim to generate customer loyalty by providing higher levels of customer satisfaction. They delight customers by promising what they can deliver and then delivering more than they promise. Delighted customers make repeat purchases and spread the word about their good experiences to others. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	West Lafayette
Summer (May), 2024	West Lafayette
Spring (January), 2025	West Lafayette
Summer (May), 2025	West Lafayette
Fall (August), 2025	West Lafayette
Spring (January), 2026	West Lafayette
Summer (May), 2026	West Lafayette

　　

How to apply

Entry requirements for Purdue University - West Lafayette

All students who plan to attend Purdue University are required to provide official, final transcripts. SAT or ACT scores with writing is strongly encouraged for international citizens. International citizens who submit an exceptional SAT Evidence-Based Reading and Writing(new), SAT Critical Reading(old), or ACT English score may be exempt from submitting additional scores. TOEFL ibt - 80, IELTS - overall score of 6.5 or higher with at least a 6.0 in each section.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　86th / 1250

　　THE World ranking

　　

What our students think

We’ve haven’t received any reviews for this institution yet.