About the course

Marketing is positioning a product to be competitive in the marketplace. Successful product positioning means that a firm must be able to define a target market, effectively communicate the value of the product and make the product widely available at an attractive price. The process is the same whether it is a new product or the reinvention of a classic. The world of marketing is constantly changing, with new products, new consumers and new ways to connect the two.

　　You will learn communication, teamwork and analytical research skills with real-world problems in case-based marketing classes. Combining analytical and creative skills, you?ll be prepared to conduct market research, analyze trends, or develop a new product or service. You?ll learn to think ?big picture? as you create marketing strategies to develop the sales revenue for your firm.

　　Krannert graduates are prepared for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations in companies like Nielsen, PepsiCo, General Electric, Amazon, Deloitte, and Eli Lilly. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	West Lafayette
Summer (May), 2024	West Lafayette
Spring (January), 2025	West Lafayette
Summer (May), 2025	West Lafayette
Fall (August), 2025	West Lafayette
Spring (January), 2026	West Lafayette
Summer (May), 2026	West Lafayette

　　

How to apply

Entry requirements for Purdue University - West Lafayette

All students who plan to attend Purdue University are required to provide official, final transcripts. SAT or ACT scores with writing is strongly encouraged for international citizens. International citizens who submit an exceptional SAT Evidence-Based Reading and Writing(new), SAT Critical Reading(old), or ACT English score may be exempt from submitting additional scores. TOEFL ibt - 80, IELTS - overall score of 6.5 or higher with at least a 6.0 in each section.

　　

English language requirements

　　6.6

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　86th / 1250

　　THE World ranking

　　

What our students think

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