About the course

The management (BA) with an emphasis in marketing prepares students for a broad spectrum of careers in marketing, including branding, product development, advertising, digital marketing and customer relationship management. Students learn how organizations create value through the various marketing activities: customer behavior, pricing, promotion, product development, distribution and marketing research.

　　Learning Outcomes: Analyze, understand and evaluate how legal, social, economic and global issues affect business, Integrate key theories to manage people, processes and resources in a diverse organization, Use appropriate tools and technology to critically analyze and interpret key business information, Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions, Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges, Students will be able to demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions, Students will be able to demonstrate the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	St. Louis
Fall (August), 2024	St. Louis
Spring (January), 2025	St. Louis
Fall (August), 2025	St. Louis
Spring (January), 2026	St. Louis

　　

How to apply

Entry requirements for Webster University

An official high school transcript and external exams (if applicable in applicant's home country). All transcripts issued in a language other than English must be accompanied by a certified English translation.

　　A 300- to 500-word essay on a topic of the student's choice, such as a special interest, significant experience or notable achievement.

　　TOEFL: iBT: 80

　　TOEFL: pBT: 550

　　IELTS: Academic: 6.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

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