About Media Theory

The effects of media on society, such as new textual experiences and new methods of communication, are the focus of Media Theory. The shifting interaction between individuals and technologies, particularly in relation to identity and community, is one result. Because of the critical role that the media plays in the creation and dissemination of shared symbols, this theory aids media academics in better understanding the sector. Common course modules you can expect to study include media relations, strategic communications, social media campaigns, digital marketing, reputation management, issues advocacy, and web design and development.

　　

Is Media Theory right for me?

Media personnel ought to have a blend of creativity and technological skills to be able to use recording and editing equipment and other broadcast related devices. They also should be able to use multimedia and publishing tools to release stories on websites and mobile devices. Moreover, they require good communication, interpersonal skills and teamwork skills. Driven by their persistence, media professionals must be determined and willing to work odd hours to work in a fast-paced environment. If you believe you possess the aforementioned qualities, then Media Theory is the right fit for you.

　　

Study options and costs

　　A bachelor's degree in Media Theory, Communication or a comparable discipline is the first step toward a career in media. In the US, it takes roughly 4 years to complete and costs $8,390-$26,586 each year. A master's degree in Media Theory at a university in the US requires one to two years of full-time study and on average costs around $19,934. In the UK, a bachelor's degree takes three years to complete and costs £9,250 each year on average. The master's degree takes 1-2 years to complete, depending on whether you study full-time or part-time, and tuition ranges from £8,350 to £15,950.

　　

Future outlook

According to the U.S. Bureau of Labor Statistics, from 2020 to 2030, employment in media and communication occupations is expected to grow by 14%. This is much faster than the average for all occupations, and will result in a staggering 151,500 additional jobs being created! The need to develop, edit, translate, and transmit information across a number of platforms is likely to drive demand for media and communication vocations.

　　

Career pathways  for Media Theory graduates

　　

Media Planner

　　You'll work as a media planner for marketing companies or media planning and buying firms, with the goal of maximising the effectiveness of advertising campaigns across a variety of media channels. You'll employ creative thinking and research to devise effective methods for ensuring that campaigns reach their intended consumers. You'll also have to make selections about which type of media to use for specific clients and campaigns.

　　

Communication Specialist

　　Internal and external communications are managed by communication specialists. They are also referred to as public relations experts. They are in charge of public relations, media requests, as well as social media and advertising campaigns. Communication professionals draft media statements, respond to media inquiries, organize press conferences, and compile publications.

　　

Social Media Specialist

　　A company's social media campaign is planned and monitored by social media specialists. They employ a social media strategy to raise brand awareness, improve marketing efforts, and increase sales and revenue for the company.

　　

Journalist

　　Journalists report about everything from sporting activities to politics and entertainment to the general public. They produce objective news that people can use to draw their own conclusions on the issues at hand. Journalists also gather data and conduct interviews with subjects in order to provide detailed reports.