About Digital Marketing

The use of digital channels to market items and services in order to reach consumers is referred to as digital marketing. Websites, mobile devices, social media, search engines, and other comparable channels are all used in this sort of marketing.

　　Digital Marketing follows some of the same concepts as traditional marketing and is frequently regarded as a novel way for businesses to reach out to customers and learn about their habits. Traditional and digital marketing tactics are frequently used in business initiatives. However, the low cost and vast reach of digital marketing has resulted in a massive demand for skilled digital marketing professionals.

　　Common course modules students can expect to study during their Digital Marketing degree include content marketing, social media analytics, email marketing, web development, social media marketing, marketing automation and search engine optimization.

　　

Is Digital Marketing right for me?

Marketing managers and professionals require analytical skills to analyse new trends and base their campaign on it to reach greater number of people. They also require teamwork skills as they usually collaborate with product development and finance teams. To communicate effectively with an audience and to send your message across properly, marketing professionals need strong communication skills.

　　Students who excel in this field of study are driven by creativity and have exceptional interpersonal skills. If this sounds like you, Digital Marketing may be a good the right field of study for you to enrol in!

　　

Digital Marketing study options and costs

　　The first step to become a digital marketing professional is to earn a bachelor’s degree in Digital Marketing or a related field such as marketing, media and communications. The bachelor’s program takes about 4 years to complete and costs around $38,000-$58,000 in the US. The bachelor’s program in the UK takes 3 years to complete and costs around £9,250-£13,400 on average per year.

　　Many students opt for a graduate program to advance their careers in Digital Marketing. It takes 1-2 years to complete both in the US and costs around $14,000-$32,000 per year.

　　

Future Outlook

In the current age of internet and globalisation there is a great demand for digital marketers in the market. According to the U.S. Bureau of Labor Statistics, from 2020 to 2030, overall employment of advertising, promotions, and marketing managers is expected to expand 10%. Over the decade, a whopping 31,100 job opportunities for advertising, promotions, and marketing managers are expected every year! These statistics clearly illustrate that pursuing a Digital Marketing degree is a worthwhile aim.

　　

Career Pathways for Digital Marketing graduates

　　

Content Managers and Strategists

　　Content management is a crucial task for any firm or digital marketing team since it affects practically every aspect of marketing. As a content manager, you must be able to not only produce SEO-friendly content, but also organise, store, and publish it efficiently. A strategist must comprehend how content fits into various aspects of the marketing strategy, as well as how to create and distribute content assets through the appropriate channels.

　　

SEO/SEM Specialists

　　SEO and SEM specialists are essential for successful digital marketing initiatives. As search engine algorithms are constantly changing, SEO and SEM can be tough to specialise in. According to SEO Basics, need for SEM specialists is increasing at about 100% per year, while market for SEO specialists is increasing to the point where there is a skill scarcity in the labor market.

　　

UX Designer

　　The design of webpages and applications is the responsibility of user experience (UX) designers. They have technical expertise and high-end design experience. UX designers are concerned with understanding the website as a holistic marketing experience, which necessitates an awareness of target customers as well as a thorough comprehension of the product or service. They play a critical part in improving an e-commerce website to encourage visitors to browse and make purchase.