About the course

Marketing influences many areas of our lives – including what we buy, the music we stream, the food we eat, the political party we vote for, and even the university we choose to study at. In order to be successful, products, brands and services have to be researched, developed, packaged and promoted. While marketing encompasses these activities, we believe that marketing also has the role of promoting positive change within individuals and society as a whole. Students from all backgrounds choose to study marketing, and when you graduate you can apply marketing in many diverse ways. Ultimately, marketing is about people, creating value and positive change, and offering careers that are exciting, challenging and rewarding.

　　Marketing is people-orientated. It offers careers that are exciting, challenging and rewarding. Because Otago’s courses are comprehensive, require independent and collaborative learning, and celebrate creative approaches to problem-solving, our graduates leave well equipped to work in a variety of roles.

　　A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising and behaviour change campaigns, export and international marketing, or analysing market trends.Some of our graduates join training programmes with well-known companies. Others work for smaller businesses, not-for-profits, and sports and cultural organisations, offering equally stimulating career opportunities ranging from sales to advertising, market research to market analysis.

　　While studying marketing you will also gain transferable skills such as communication, negotiation, analysis, critical engagement, problem-solving, management, and team skills, all of which make you more employable and rounded as a citizen. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: NZ$37,303

Intake	Location
Semester 1 (February), 2024	Dunedin
Semester 2 (July), 2024	Dunedin
Semester 1 (February), 2025	Dunedin
Semester 1 (February), 2025	Dunedin
Semester 2 (July), 2025	Dunedin
Semester 1 (February), 2026	Dunedin
Semester 2 (July), 2026	Dunedin

　　

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How to apply

Entry requirements for The University of Otago

You are required to provide scanned copies of your previous official academic transcripts (awards gained, marks, grades) with your application. A four-year honours degree or postgraduate diploma, and a two-year programme for candidates with a standard bachelor’s degree., IELTS (International English Language Testing System) score of 6.5 in the academic module (with no individual band below 6.0)., Paper-based TOEFL (Test of English as a Foreign Language) score of 587 with TWE (Test of Written English) 4.5. Internet-based TOEFL score of 95 with a minimum writing score of 22. The Otago International School requires incoming international students to have studied at least one year at an accredited tertiary institution and a hold a cumulative grade point average (GPA) of 3.0 minimum (USA/Canada), or have “credit”, “good”, or above average results.

　　

English language requirements

　　6.5

　　Overall IELTS band score

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　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at The University of Otago. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　301st / 1250

　　THE World ranking

　　

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