About the course

We analyse important marketing and management issues, communicating our findings to both the business and academic worlds. We believe we can only do this effectively by achieving the highest standards in research, teaching and consultancy work. Our academics are well known in their fields and have published work in leading marketing and management journals. While we cover the breadth of marketing and strategy, we particularly focus on four key areas of research activity.

　　The Marketing and Strategy Department has a long tradition of quantitatively studying firm-level phenomena such as strategic orientations, slack resources, strategic planning and strategic flexibility and their influence on firm performance. More recently, work has focused on managerial-level issues such as strategic thinking, sensemaking and other facets of management cognition, strategic options and the strategy tools used in decision making.

　　We use a range of methods appropriate for investigating complex issues in decision making and strategy process research. Recent projects have incorporated qualitative cognitive methods, including sorting techniques, cognitive mapping and laddering techniques as well as in-depth interviews and observations in case studies. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Year(s)Fees: GB£43,500

Intake	Location
Term 2 (January), 2024	Birmingham
Term 3 (April), 2024	Birmingham
October, 2024	Birmingham
October, 2025	Birmingham

　　

How to apply

Entry requirements for Aston University

UG Degree - 2:1 or above

　　Masters Degree - 65% in both taught and dissertation elements

　　Two academic references (no more than 2 years old)

　　TOEFL - 93 (Reading 23, Writing 26, Listening 19, Speaking 19)

　　IELTS - 6.5 (Reading and Writing 6.5, Listening and Speaking 6.0)

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 93.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Aston University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　401st / 1250

　　THE World ranking41st / 130

　　Complete University guide

　　

What our students think

We’ve haven’t received any reviews for this institution yet.