About the course

The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey.

　　This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.

　　Key areas covered in the program include database marketing strategy, customer relationship management tools, customer relationship marketing theory, customer experience foundations, loyalty marketing, marketing research, marketing automation tools for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on a real business situation. This program makes use of industry-standard cloud-based software, so students will require a laptop computer. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 2 Semester(s)Fees: Not available

Intake	Location
Winter (January), 2024	Toronto
Fall (September), 2024	Toronto
Winter (January), 2025	Toronto
Fall (September), 2025	Toronto
Winter (January), 2026	Toronto

　　

How to apply

Entry requirements for George Brown College

College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

　　IELTS - 6.5 overall (minimum 6.0 in each skill band)

　　TOEFL - 88 overall (minimum 22 in each skill band)

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 88.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at George Brown College. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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