About the course

Those who dream of working in the sports and entertainment field need specialized business training to turn their passion into a career. In only four months, you will learn to make an impact on the bottom line. Then, demonstrate those skills on the job during a four-month placement. This program will be delivered remotely in the Fall semester. Sports and entertainment sales and marketing professionals work with sporting organizations, entertainment complexes and the non-profit sector. Prepare for a career as: Sales and marketing manager, account representative, sponsorship liaison, sponsorship sales manager, marketing executive, licensing brand manager, game night coordinator, community events coordinator, communications and social media coordinator, group sales or ticketing manager, and corporate services coordinator. Every aspect of this intensive eight-month post-grad program is focused on opening doors to employment. Learning features: Intensive role-play scenarios. Guest speakers representing organizations such as Maple Leaf Sports and Entertainment (NHL/NBA/MLS), the Ontario Hockey League, Sports Marketing Companies and the American Hockey League, such as the Belleville Senators. A field trip to a large North American city to meet with the sales and marketing staff of a major sports and entertainment organization. A trip to Walt Disney World in Orlando to take part in two certificate programs from Disney to build your entertainment portfolio in leadership and customer retention strategies. Planning and executing events. Expanding the brand to build revenue through licensing and content creation. Creating transactional sales opportunities for sport. Developing win-win activation opportunities for sponsors and partners. Creating integrated marketing, media and public relations plans. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: CA$15,000

Intake	Location
Fall (September), 2024	Belleville
Fall (September), 2025	Belleville

　　

How to apply

Entry requirements for Loyalist College of Applied Arts and Technology

Required academic preparation

　　A diploma or degree from a recognized college or university.

　　Applicants with significant related work experience will be considered on an individual basis.

　　Transfer students from other institutions will also be considered on an individual basis.

　　Additional requirements

　　Most placements will require a valid driver?s licence.

　　Students seeking international placements will require a valid passport.

　　Recommended academic preparation

　　Credentials in a related field of study, such as Sales, Marketing, Business, Sports Management, Administration or Commerce, are recommended.

　　Require submission of proof of completed degree/diploma in a related field with transcripts

　　Degree must be second class or above

　　IELTS (International English Language Test Service) - 6.5 overall with no bands less than 6.0 in each section

　　TOEFL iBT (Test of English as a Foreign Language) - 84 (iBT internet-based test) with minimums of 21

　　TOEFL pBT (Test of English as a Foreign Language) - 560 (paper-based test)

　　Duolingo English Test - 105 ? 110

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 84.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

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