About the course

The Business Development and Sales one-year Ontario College Graduate Certificate prepares you for a dynamic career in business-to-business sales of products, services, and ideas. You learn the guiding principles of professional selling and complex negotiations, as well as strategies for customer relationship management, global selling, and strategic account management success, including an in-depth study of data analytics. Using the latest tools in data analytics, you develop your competency in the use of Big Data - a skillset that is in high demand.

　　Effective salespeople are expert communicators, passionate problem-solvers, and the engine behind a companys success. Learn strategies, tactics, and employee development for account and sales management.

　　Learning Outcomes

　　The graduate has reliably demonstrated the ability to:

　　Conduct research required for prospecting and needs analysis to create evidence-informed value propositions for overcoming objections and managing negotiations to sales.

　　Implement strategic communication planning processes and tools to generate leads and improve customer retention and loyalty.

　　Prepare and deliver a sales presentation based on a needs analysis to meet customer requirements in domestic and global markets.

　　Formulate targeted strategies to create, assess, and execute business development opportunities.

　　Evaluate results of business-to-business marketing activities using criteria related to forecast sales, costs, profits and other identified objectives. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: Not available

Intake	Location
Winter (January), 2024	Ottawa
Spring (May), 2024	Ottawa
Fall (September), 2024	Ottawa
Winter (January), 2025	Ottawa
Spring (May), 2025	Ottawa
Fall (September), 2025	Ottawa
Winter (January), 2026	Ottawa
Spring (May), 2026	Ottawa

　　

How to apply

Entry requirements for Algonquin College

Ontario College Diploma, Ontario College Advanced Diploma or Degree or equivalent.

　　Applicants with partial post-secondary education (minimum two years in good academic standing) and relevant work experience may be considered for

　　admission.

　　Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).

　　IELTS -International English Language Testing Service-Overall band of 6.5 with a minimum of Reading: 6.0, Listening: 6.0, Speaking: 6.0, Writing: 6.0.

　　OR

　　TOEFL-Internet-based (iBT)-overall 88, with the minimum in each component: Reading: 22, Listening: 22, Speaking: 22, Writing: 22.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 88.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Algonquin College. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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