About the course

The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.

　　Apply acquired knowledge to several hands-on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

　　Careers

　　Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and business-to-consumer), sales promotion, advertising, web and digital marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Year(s)Fees: Not available

Intake	Location
Winter (January), 2024	Ottawa
Spring (May), 2024	Ottawa
Fall (September), 2024	Ottawa
Winter (January), 2025	Ottawa
Spring (May), 2025	Ottawa
Fall (September), 2025	Ottawa
Winter (January), 2026	Ottawa
Spring (May), 2026	Ottawa

　　

How to apply

Entry requirements for Algonquin College

Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or Mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission, OR

　　Academic and Career Entrance (ACE) certificate, OR

　　General Educational Development (GED) certificate, OR

　　Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.

　　English, Grade 12 (ENG4C or equivalent).

　　Mathematics, Grade 12 (MAP4C or equivalent).

　　International applicants must provide proof of the subject specific requirements noted above along with proof of either: (IELTS / TOEFL) IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band, OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading: 22, Listening: 22, Speaking: 22, Writing: 22.

　　Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 88.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Algonquin College. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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