About the course

The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts. This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics. The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: GB£19,645

Intake	Location
Spring (January), 2024	Stirling
Autumn (September), 2024	Stirling
Spring (January), 2025	Stirling
Autumn (September), 2025	Stirling
Spring (January), 2026	Stirling

　　

How to apply

Entry requirements for University of Stirling

A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. No background in business is required but you will need to have a strong interest in marketing and data analytics to get the most from the course.

　　English language requirements

　　If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

　　IELTS Indicator 6.0 with a minimum of 5.5 in each sub-skill

　　Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill

　　Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill

　　Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill

　　IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

　　IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

　　TOEFL ITP Plus for China minimum 543 overall, 54 in listening, 53 in structure and written expression, 56 in reading and B2 in speaking

　　Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills

　　Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills

　　Duolingo 95 overall with a minimum of 90 in all sub-skills

　　LanguageCert International ESOL B2 Communicator - Pass with minimum 33 in each sub-skill

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 78.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Stirling. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　401st / 1250

　　THE World ranking51st / 130

　　Complete University guide

　　

What our students think

We’ve haven’t received any reviews for this institution yet.