About the course

This MSc Strategic Marketing with Brand Leadership is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field. The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations. You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.

　　Typical career paths include- account management, brand and digital brand management and consultancy, content marketing, copywriting, marketing, market research, product management. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 17 Month(s)Fees: Not available

Intake	Location
Semester 2 (January), 2024	Hatfield
Semester 1 (September), 2024	Hatfield
Semester 2 (January), 2025	Hatfield
Semester 1 (September), 2025	Hatfield

　　

How to apply

Entry requirements for University of Hertfordshire

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

　　GCSE English language grade A-C

　　IELTS- Score of 6.5 (with no less than 5.5 in any band)

　　TOEFL-79 with band scores of reading 18, writing 17, listening 17, speaking 20 for postgraduate.

　　

English language requirements

　　6.5

　　Overall IELTS band score

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　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Hertfordshire. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　601st / 1250

　　THE World ranking83rd / 130

　　Complete University guide

　　

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