About the course

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.

　　This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry.

　　The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: Not available

Intake	Location
Term 1 (October), 2024	Lancaster
Term 1 (October), 2025	Lancaster
Term 1 (October), 2026	Lancaster

　　

How to apply

Entry requirements for Lancaster University

2:1 (UK hons) degree in Psychology or a related discipline including Marketing, Advertising, Media or Business studies, a wide range of undergraduate subjects and/or relevant experience will be considered. IELTS: Overall score of at least 6.5, with no individual element below 6.0. TOEFL iBT -Yes - 93 overall Minimum of 20 or 22 in each skill.

　　

English language requirements

　　7.0

　　Overall IELTS band score

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　　Practice and prepare

　　TOEFL Internet based overall score: 94.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Lancaster University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　155th / 1250

　　THE World ranking10th / 130

　　Complete University guide

　　

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