About the course

Our MSc Marketing and Analytics programme offers a combination of essential marketing theories and advanced analytics, tailored for both recent graduates and working professionals from local, national, and international backgrounds. This course enhances your strategic decision-making abilities through a deep understanding of business analytics. You will delve into detailed marketing analysis, applying established theories and methods for smart strategic and operational decisions.

　　More than an academic course, this programme bridges your formal education with experiential learning. You will be supported by staff who are experts in the fields of marketing and analytics, ensuring your studies are contemporary and applicable. Aimed at elevating your professional journey, this programme arms you with vital skills in marketing analytics, preparing you to make a transformative impact in the business world. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: Not available

Intake	Location
Term 2 (January), 2024	Birmingham
Term 3 (April), 2024	Birmingham
Term 1 (September), 2024	Birmingham
Term 1 (September), 2025	Birmingham

　　

How to apply

Entry requirements for Aston University

IELTS (Academic):- 6.5 overall, 1 band at 5.5 as a minimum. Other bands at 6.0 and above

　　TOEFL IBT:- 93 overall with 18 in reading , 23 in Writing and 19 in Listening and speaking

　　One of the following:

　　A good UK honours degree (minimum lower second class)

　　Equivalent overseas degree recognised by Aston University.

　　As well as:

　　Two professional references – at least one must be from an academic referee

　　An official academic transcript of your university grades to date

　　A completed application form.

　　For International Students:

　　An official academic transcript, with an official English translation, of your university grades to date.

　　Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

　　Postgraduate masters students enrolling with Aston Business School with a 5.5 in one of the four IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student.

　　For students who do not meet our minimum academic and English language requirements for this course, we offer an alternative pathway to an Aston Master’s with Kaplan International College, London.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 93.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Aston University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　401st / 1250

　　THE World ranking41st / 130

　　Complete University guide

　　

What our students think

We’ve haven’t received any reviews for this institution yet.