About the course

Positive relationships with customers, employees, suppliers, other businesses, local communities, government and regulatory authorities are fundamental to organisational success.

　　Marketing ensures the reputational alignment of all these relationships through an understanding of behaviour, decision making and market research.

　　The business of changing the world is ours.

　　Our MSc in Marketing is designed to enhance your previous study with additional insights into core marketing concepts, processes and skills. We’ll help you become a marketing professional capable of analysing organisational scenarios and formulating evidence-based action plans.

　　Working with our academic and practitioner experts, you’ll explore the principles and practices of marketing and how they can be deployed in multiple sectors, from goods-centred activities to service environments and across contrasting international contexts. You’ll use leading research and real-life examples to identify ways in which organisations deliver value through marketing and research activities.

　　The programme will conclude with a final live marketing project. You’ll work in a team to complete a marketing report for an organisation based on a defined brief and applying the core marketing concepts acquired on the course in the context of a specific organisation. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: GB£24,700

Intake	Location
Autumn (September), 2024	Cardiff
Autumn (September), 2025	Cardiff

　　

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How to apply

Entry requirements for Cardiff University

Candidates will normally be graduates from a recognised institution with a minimum of a 2:1 (GPA 3.0/4.0) from an approved institution.

　　Non-graduates with approved professional qualifications or significant work experience may also be considered.

　　Candidates who have previously studied 3 or more marketing-related modules may wish to consider the MSc Strategic Marketing course.

　　Applicants whose first language is not English are required to obtain a minimum IELTS score of 6.5 with a minimum of 6.0 in each sub score (or an equivalent English language qualification).

　　TOEFL (iBT) - At least 90 with minimum scores of 17 for writing, 17 for listening, 18 for reading and 20 for speaking International Baccalaureate Language A- HL 4 or SL 5

　　

English language requirements

　　6.5

　　Overall IELTS band score

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　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Cardiff University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　190th / 1250

　　THE World ranking21st / 130

　　Complete University guide

　　

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