About the course

Globally ranked in the top 60 by the QS, MSc International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

　　You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.

　　You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.

　　You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR. Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.

　　We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries. Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms. The MSc in International Strategic Marketing is ranked by the QS. Take advantage of our individualised skills development programme, which will ensure you balance academic theory with crucial employability skills to help you maximise your potential and achieve your career goals.

　　Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: GB£23,000

Intake	Location
Semester 2 (January), 2024	Glasgow
Semester 1 (September), 2024	Glasgow
Semester 1 (September), 2025	Glasgow

　　

How to apply

Entry requirements for University of Glasgow

Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree and

　　at least 25% of credits in marketing, management or economics with at least 5% in marketing OR

　　at least 25% of credits in marketing, management or economics and at least a year of marketing professional experience OR

　　at least two years of marketing professional experience.

　　A copy (or copies) of your official degree certificate(s) (if you have already completed your degree)

　　A copy (or copies) of your official academic transcript(s), showing full details of subjects studied and grades/marks obtained

　　Official English translations of the certificate(s) and transcript(s)

　　One reference letter on headed paper

　　Evidence of your English Language ability (if your first language is not English)

　　Any additional documents required for this programme (see Entry requirements for this programme)

　　A copy of the photo page of your passport (Non-EU students only)

　　International English Language Testing System (IELTS) Academic module (not General Training):

　　overall score 6.5

　　two sub-tests no less than 6.5, no sub-test less than 6.0

　　or equivalent scores in another recognised qualification:

　　ibTOEFL: 90, no sub-test less than:

　　Reading: 20

　　Listening: 19

　　Speaking: 19

　　Writing: 23

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Glasgow. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　87th / 1250

　　THE World ranking26th / 130

　　Complete University guide

　　

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