About the course

Enhance your marketing skills and learn how to create and manage a successful brand, with our Masters degree in Cambridge.

　　You know the importance of marketing, both for yourself and your organisation. And you want to grow that knowledge in a digital, brand-orientated way.

　　Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand are highly sought after.

　　The world of marketing moves fast, but at ARU you'll learn the skills you need to keep pace, grow a brand and think strategically about its future.

　　By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry.

　　We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies.

　　We’ll also consider the changing environment in which brands operate and their response to innovation, or ‘disruption’. You'll look at the challenges brands face around ethics and sustainability, and how they can communicate their value proposition to consumers. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 20 Month(s)Fees: Not available

Intake	Location
Trimester 1 (September), 2024	Cambridge
Trimester 1 (September), 2025	Cambridge

　　

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How to apply

Entry requirements for Anglia Ruskin University

For entry into a postgraduate taught course you'll need one of the following.

　　A UK honours degree with lower second class honours (2:2).

　　Relevant qualifications obtained in your home country, as per Anglia Ruskin's

　　If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

　　ETS TOEFL iBT with 88 overall and a minimum of 17 in Writing and Listening, 18 in Reading and 20 in Speaking

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

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　　Practice and prepare

　　TOEFL Internet based overall score: 88.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Anglia Ruskin University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　501st / 1250

　　THE World ranking118th / 130

　　Complete University guide

　　

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