The MSc Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.
Our core modules provide broader marketing management knowledge, such as Qualitative and Quantitative Research Methods, Philosophy of Social Science, Collaborative Skills, the Mindful Marketer, Practising Marketing Management, and the final AMM Dissertation. In addition to these core modules, you will choose two out of three specialisation pathways (global marketing, digital marketing and responsible marketing) to gain higher-level professional insight and enhance your employability as a marketing and management specialist.
Client interaction is integral to teaching. We develop the next generation of leadership through encouraging Group Work, Group Contracting, a Marketing Consultancy Experience Scheme, and Away Days. Your final dissertation can be library-based or you can choose to solve a problem for a key partner company, a social entrepreneur, a charity or a media organisation. Scholarships - View all scholarships Internships
Duration: 1 Year(s)Fees: Not available
Intake | Location |
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Term 1 (October), 2024 | Lancaster |
Term 1 (October), 2025 | Lancaster |
Term 1 (October), 2026 | Lancaster |
Minimum of 20 or 22 in each skill.
7.0
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TOEFL Internet based overall score: 94.0
Pathway options to study at this institution
155th / 1250
THE World ranking10th / 130
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