About the course

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon analysis and interpretation of digital data. This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus on two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.

　　You'll gain a thorough understanding of the assumptions, logical structure, and limitations of business, management, and marketing concepts, theories, and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.

　　You are able to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments. Many of our students make use of this flexibility and this may impact the overall duration of their study period.

　　The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average - with lifetime earnings greatly enhanced thanks to the qualification.

　　Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you'll study a specialised 'Professional Development' module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 2 Year(s)Fees: Not available

Intake	Location
Term 2 (January), 2024	London
Term 3 (May), 2024	London
Term 1 (September), 2024	London
Term 2 (January), 2025	London
Term 3 (May), 2025	London
Term 1 (September), 2025	London
Summer (May), 2026	London
Term 3 (May), 2026	London
Summer (May), 2027	London
Term 3 (May), 2027	London

　　

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How to apply

Entry requirements for University of East London

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　　DEGREE

　　Minimum 2:2 Honours

　　We would normally expect you to have Grade C in GCSE English and Maths.

　　Overall Academic IELTS 6.0 with a minimum of 6.0 in Writing and Speaking, minimum 5.5 in Reading and Listening (or recognised equivalent).

　　

English language requirements

　　6.0

　　Overall IELTS band score

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　　TOEFL Internet based overall score: 60.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of East London. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　1001st / 1250

　　THE World ranking123rd / 130

　　Complete University guide

　　

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