About the course

Mobile and social are the new normal in marketing. Our MS in Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, you will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.

　　Coursework is integrated with real-world, real-time projects, and you will have access to leading industry practitioners and guest speakers. Additionally, the program is STEM-designated, offering international students the ability to work for longer periods without immediate need of sponsorship.

　　The program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies. Students evaluate and measure communications campaigns, segment and target markets for social media and mobile tactics, devise strategies for integrated communications using traditional and new media, integrate digital campaign strategy with objectives, brand strategy, and media plans, and track and measure campaigns using industry-standard metrics and techniques.

　　Social media and mobile technology are continually transforming the way customers and firms interact. With our unique master?s degree in social media and mobile marketing, you?ll be able to meet the challenges presented by evolving media's impact on the marketplace head-on.

　　Develop or refine your expertise in digital marketing communications

　　Implement and evaluate social media and mobile marketing strategies

　　Measure the effectiveness of digital campaigns Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Semester(s)Fees: US$43,800

Intake	Location
Spring (January), 2024	New York
Summer (May), 2024	New York
Summer (July), 2024	New York
Fall (September), 2024	New York
Spring (January), 2025	New York
Summer (May), 2025	New York
Summer (July), 2025	New York
Fall (September), 2025	New York
Spring (January), 2026	New York
Summer (May), 2026	New York
Summer (July), 2026	New York

　　

How to apply

Entry requirements for Pace University - Kaplan International

TOEFL IBT - 90, IELTS - 7.0.

　　Undergraduate grades required: 3.0 GPA (Grade Point Average) From Fall 2020 onwards, Lubin School of Business is waiving the GMAT/GRE score requirement for master?s degree applicants with GPA 3.0+. If you have a cumulative GPA of 3.0 or above for all of your undergraduate work, and you hold a bachelors degree from an accredited institution, you will be considered for admission to any MBA or MS program without submitting a GMAT or GRE score.

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Pace University - Kaplan International. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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