About the course

The Master of Science in Marketing Research and Analysis (MSMRA) program is designed for those interested in marketing or marketing professionals with an interest in advanced studies to enhance their ability to excel as a marketer in today's increasingly data-driven marketplace. Students can attend full-time and graduate in as little as one year or enroll part-time. There are opportunities for fellowships, scholarships, and assistantships. The 30-hour program is offered face-to-face on the Texas State campus in San Marcos. Both thesis and non-thesis tracks are available. The required courses provide students with the skills and knowledge needed to be effective as a marketing professional in today's fast-paced, information-driven environment including digital marketing, marketing analytics, marketing research methods, and Python for marketing analytics. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Semester(s)Fees: Not available

Intake	Location
Fall (August), 2024	San Marcos
Fall (August), 2025	San Marcos

　　

How to apply

Entry requirements for Texas State University

baccalaureate degree (preferably in business administration or a related field) from a regionally accredited university

　　a copy of an official transcript from each institution where course credit was granted

　　a competitive GPA in your last 60 hours of undergraduate course work (plus any completed graduate courses)

　　knowledge of business functions (management, marketing, finance, accounting, MIS) demonstrated through previous course work and/or work experience.

　　official TOEFL iBT scores required with a 80 overall and minimum individual module scores of

　　19 listening

　　19 reading

　　19 speaking

　　18 writing

　　official IELTS (academic) scores required with a 6.5 overall and

　　minimum individual module scores of 6.0

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 78.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Texas State University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　1001st / 1250

　　THE World ranking

　　

What our students think

We’ve haven’t received any reviews for this institution yet.