About the course

Elevate your company and your career with a Master of Science in Marketing Intelligence.

　　The program gathers value across a wide range of marketing disciplines. Candidates build a professional toolkit that includes marketing analytics, research methods, insights, and communication skills. Graduates gain a competitive advantage for a wide range of careers in marketing analytics, consumer insights, product and brand management, marketing strategy, and innovation.

　　Courses are sequenced to facilitate a building block program structure that allows high value-add over a one-year period.

　　The first half of the 11-month program sharpens candidates' marketing skill set with foundational courses in consumer behavior, experimental design, applied statistics, and survey design and data collection.

　　The second half includes course work in marketing analytics, storytelling with data, and digital marketing.

　　The degree program culminates with an intensive, 4-month Practicum that pairs MS candidates with local Bay Area companies in designing and executing challenging, relevant research projects. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 11 Month(s)Fees: Not available

Intake	Location
Fall (August), 2024	San Francisco
Fall (August), 2025	San Francisco

　　

How to apply

Entry requirements for University of San Francisco

Transcript(s)

　　The minimum graduate admission requirement includes a bachelor?s degree or recognized equivalent from an accredited institution prior to enrollment. Copies of your transcripts from each accredited college or university attended must be uploaded to the online application. Once admitted to the program, instructions for sending official, sealed transcripts will be provided.

　　R?sum?

　　Your current r?sum? or CV can list and describe your educational history, work or job history, coursework related to the graduate program to which you are applying, and any experiences relevant to your pursuit of graduate studies - including internships, published articles or other published materials, volunteer and/or community service experience, study or work outside of your home country, and any other interests or activities related to your graduate program.

　　Letters of Recommendation

　　Two letters of recommendation are required. Applicants to all programs should submit at least one letter from a professional contact, if possible. Ideally, one or both of your professional recommendations will come from a current or former direct supervisor. Academic recommendations are also appreciated for current undergraduates.

　　Statement of Purpose or Essay

　　A 1000 word essay is required and must be uploaded in the online application Please address the following questions in a single document:

　　What are your short and long-term professional goals and how will this degree help you achieve those goals?

　　Why have you chosen this degree and who or what experience influenced you to apply?

　　Why USF?

　　Interview

　　Interview requirements vary by program. All interviews are by invitation only. Should you be selected to interview, an invitation will be sent to the email account associated with your online application and include all necessary details.

　　Self-Evaluation (Optional)

　　Use this essay to evaluate your leadership and management skills, capabilities, and talents as they stand today. What would your colleagues/classmates say about you as a leader? What areas do you feel you could further develop?

　　IELTS - 6.5, TOEFL (IBT) - 92, PTE - 62

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of San Francisco. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

What our students think

We’ve haven’t received any reviews for this institution yet.