About the course

Maryland Smith?s Master of Science in Marketing Analytics (MSMA) program teaches you how to interpret massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns that work. Our MSMA students come from diverse academic backgrounds and are curious problem-solvers who use their data analytics knowledge to help businesses make intelligent decisions informed by consumer trends. Maryland Smith?s MSMA program positions you to excel in business roles requiring knowledge in strategic marketing and back-end data analysis. Our program addresses the growing need for experts who can help companies identify what products and services consumers desire, how much these consumers are willing to pay for it, and how to keep them engaged. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Semester(s)Fees: US$55,958

Intake	Location
Fall (August), 2024	College Park
Fall (August), 2025	College Park

　　

How to apply

Entry requirements for University of Maryland - College Park

The equivalent of a US bachelor's degree

　　Sufficient quantitative background

　　GMAT or GRE

　　Transcript(s)

　　Letter of recommendation

　　Professional resume

　　Essay

　　TOEFL or IELTS — if you do not have a 4 year or advanced degree from a country where English is the official language

　　iBT TOEFL - 96 Overall (Speaking 22, Listening 24, Reading 26, Writing 24)

　　IELTS - 7 Overall (Listening 7, Reading 7, Writing 7, Speaking 6.5)

　　The Graduate School requires as a minimum standard an average of 3.0 on a 4.0 scale in all undergraduate courses taken at a regionally accredited college or university.

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 96.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Maryland - College Park. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　114th / 1250

　　THE World ranking

　　

What our students think

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