About the course

The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications. Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback. Test, apply and master breakthrough marketing ideas—ahead of the industry. The Master of Science in Marketing harnesses the research firepower of one of the most respected universities in the world while connecting multiple disciplines. The MS in Marketing program will prepare you to excel in a digital, global, and start-up environment. In our program you will:

　　Analyze primary and secondary data, build customer datasets, conduct advanced analytics,

　　Integrate digital platforms and social media into marketing and communication plans,

　　Manage brand audits, assess brand equity, and develop branding strategies,

　　Detect relevant trends and patterns that can improve marketing performance,

　　Identify appropriate use and design of qualitative and quantitative research methods to gain customer insights,

　　Explore competitive economics and strategic intelligence during the marketing planning process,

　　Assess market viability for innovative products and services,

　　Identify market entry and exit strategies for new and maturing products/services, and

　　Integrate theories of consumer psychology to understand customer decision-making and behavior. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 2 Semester(s)Fees: Not available

Intake	Location
Fall (August), 2024	Baltimore
Fall (August), 2024	Washington, DC
Fall (August), 2025	Baltimore
Fall (August), 2025	Baltimore
Fall (August), 2025	Washington, DC

　　

How to apply

Entry requirements for Johns Hopkins University

Official transcripts from all U.S. schools must be sent electronically. All U.S. transcripts must be from an accredited institution recognized by the U.S. Department of Education.

　　Resume

　　2 Essays

　　One letter of recommendation

　　GMAT/GRE scores - requirement varies by program.

　　TOEFL or IELTS scores for non-native English speakers. A waiver request form can be found on the online application.

　　The preferred minimum TOEFL score is 600 (paper-based), 250 (computer-based), and 100 (Internet-based). The preferred minimum IELTS score is 7.0.

　　GPA 3.2

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 100.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Johns Hopkins University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　15th / 1250

　　THE World ranking

　　

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