About the course

In a globalized world adjusting to the social and economic realities of a pandemic, commercial enterprises are quickly pivoting their global marketing strategies to ensure that, once the crisis is over, they are in the best position to grow. The Master of Science in Global Marketing Management (MSGMM) at Boston University’s Metropolitan College (MET) prepares you to excel within companies seeking qualified, creative decision-makers with the marketing and research expertise to combine proven techniques with innovative, and digital approaches to reach the international arena. Brands that are thriving, despite the pandemic, are solving immediate needs in people’s lives, providing information, services, and connection to their audiences, including individual consumers and commercial businesses. How do you create value for market players and global society in times of uncertainty How do you respond to fast-changing, often unpredictable market trends around the world, while maintaining clear communication with diverse, well-informed, and highly digitalized consumers How can you gather market data for international market selection and marketing strategy development How do you make the maximum use of digital technologies and platforms How can you navigate shifts in global marketing and content strategies How should you reassess budget allocations, channel investments, as well as managing new remote work dynamics These questions are the focus of the MS in Global Marketing Management at BU MET. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 12 Month(s)Fees: Not available

Intake	Location
Spring (January), 2024	Boston
Summer (May), 2024	Boston
Fall (September), 2024	Boston
Spring (January), 2025	Boston
Summer (May), 2025	Boston
Fall (September), 2025	Boston
Spring (January), 2026	Boston
Summer (May), 2026	Boston

　　

How to apply

Entry requirements for Boston University

Completed a four-year undergraduate degree at an accredited college or university in a country where English is the standard language: Australia, The Bahamas, Bermuda, British Virgin Islands, Canada (except Province of Québec), Ireland, New Zealand, and the United Kingdom.

　　A completed Application for Graduate Admission

　　Three letters of recommendation. It is required that one be an academic reference if you graduated or engaged in post-graduate education in the past three years

　　You must supply the name and email address of your recommenders in order to submit your application. Recommendations must be received before your application can be reviewed.

　　A personal statement (short essay discussing your motivation for study)

　　A current résumé

　　Transcript(s) from each college and graduate school attended. Unofficial transcripts can be uploaded to your application. Official transcripts will be required upon matriculation.

　　TOEFL iBT:- 84 ( minimum scores in Reading—21, minimum scores in Listening—18, minimum scores in Speaking—23, minimum scores in Writing—22)

　　IELTS:- 6.5

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 84.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Boston University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　78th / 1250

　　THE World ranking

　　

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