About the course

The Master of Science in Digital Marketing and Analytics programme has been designed with the specific intention of responding to the evolution of an increasingly digital and technology-enabled business environment. Graduates of the Master of Science in Digital Marketing and Analytics will understand the core principles of digital marketing and analytics, be equipped to utilise data and visualisation tools, apply the appropriate marketing models, and inform business decision-making in an ethical context. Moreover, they will develop advanced critical thinking, writing and research skills through the completion of the Research Methods modules along with the completion of a Capstone module (choice of Dissertation or Applied Research Project or Placement). The taught component of this programme comprises modules in Web Marketing Management and Metrics, Digital Design & Development, Strategic Thinking in the Digital Age, Data and Digital Marketing Analytics, Digital Advertising and Online Marketing Communications, Business Intelligence and Visualisation, and Research Methods. All modules will facilitate the exploration of new ideas and technologies with learning focussed on emerging industry trends as well as best practices and learners will be supported in applying their knowledge to specific issues within a real-world context.

　　Career Opportunities

　　There are many career options available to graduates of this course. Examples of some vacancies graduates may wish to apply for include: Digital Specialist, Digital Marketing Performance and Insights Consultant or Digital Marketing Specialist. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: Not available

Intake	Location
January, 2024	Dublin 2
April, 2024	Dublin 2
September, 2024	Dublin 2
January, 2025	Dublin 2
April, 2025	Dublin 2
September, 2025	Dublin 2
January, 2026	Dublin 2
April, 2026	Dublin 2

　　

How to apply

Entry requirements for Dublin Business School

A minimum Second Class Level 8 Honours Degree (2.2) in a cognate discipline from a recognised third level institution or, An equivalent professional qualification such as MMII. The minimum requirement for a non-native English speaker is greater or equal to B2+ in the Common European Framework of Reference for Languages for admission. Non?EU applicants, residents outside Ireland/EU, must apply directly to the International Admissions Office at DBS. For applicants whose first language is not English, the minimum English language requirement for entry to the programme is IELTS score 6.5 (or equivalent).

　　

English language requirements

　　6.0

　　Overall IELTS band score

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　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 60.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Dublin Business School. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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