About the course

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

　　Analyse and critique marketing theory to solve complex problems involving marketing strategies, Demonstrate analytical skills and ability to transform information to effectively manage complex marketing decisions, Transmit marketing skills, knowledge and ideas to reflect upon critical thinking for analysing complex disciplinary problems

　　The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 2 Year(s)Fees: AU$80,400

Intake	Location
Semester 1 (March), 2024	Bundoora
Semester 2 (July), 2024	Bundoora
Term 6 (November), 2024	Bundoora
Summer (November), 2024	Bundoora
Semester 1 (March), 2025	Bundoora
Semester 2 (July), 2025	Bundoora
Term 6 (November), 2025	Bundoora
Summer (November), 2025	Bundoora

　　

How to apply

Entry requirements for La Trobe University

Successful completion of an Australian bachelor degree (or equivalent).

　　Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.

　　Selection criteria

　　Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.

　　IELTS Overall 6.5, no band less than 6.0

　　TOEFL Internet based (iBT): Overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at La Trobe University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　251st / 1250

　　THE World ranking

　　

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