About the course

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career. The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.

　　You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context. The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 2 Year(s)Fees: AU$74,000

Intake	Location
Trimester 1 (March), 2024	South Brisbane
Trimester 1 (March), 2024	Gold Coast
Trimester 1 (March), 2024	Online
Trimester 2 (July), 2024	Gold Coast
Trimester 2 (July), 2024	South Brisbane
Trimester 2 (July), 2024	Online
Trimester 1 (March), 2025	South Brisbane
Trimester 1 (March), 2025	Gold Coast
Trimester 1 (March), 2025	Online
Trimester 2 (July), 2025	South Brisbane
Trimester 2 (July), 2025	Gold Coast
Trimester 2 (July), 2025	Online
Trimester 1 (March), 2026	South Brisbane
Trimester 1 (March), 2026	Gold Coast
Trimester 1 (March), 2026	Online
Trimester 2 (July), 2026	South Brisbane
Trimester 2 (July), 2026	Gold Coast
Trimester 2 (July), 2026	Online

　　

How to apply

Entry requirements for Griffith University

To be eligible for admission to the Master of Marketing/Master of International Tourism and Hospitality Management, a student must hold:

　　a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale), OR

　　a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).

　　A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0

　　OR a minimum score of 575 on TOEFL

　　OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Griffith University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　251st / 1250

　　THE World ranking

　　

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