Our program is a great choice for those who’ve recently completed an undergraduate degree or who are looking to continue their education straight out of college. The program’s schedule allows for students to complete the program in as few as 12 months for those who meet the criteria to waive the three business foundation courses, and carry a 12-credit hour load. Students who do not meet the waiver criteria may complete the program in less than two years. This concentration provides students with the technical skills to use digital analytics and managerial prowess to strategically implement marketing decisions related to business operations. It provides the tools necessary to collect, identify, and understand patterns that allow the organization to make informed data-driven decisions regarding the consumer economy. These skills are especially relevant with the continued growth of Big Data and the increasingly sophisticated computing techniques used to mine it. With a specific focus on the application of marketing data analysis, the program features insights in consumer behavior, Big Data, and analytics applied to real-world marketing challenges across various industries. The R-programming language is a central part of the concentration’s design. Scholarships - View all scholarships Internships
Duration: 2 Semester(s)Fees: Not available
Intake | Location |
---|---|
Spring (January), 2024 | West Haven |
Fall (August), 2024 | West Haven |
Spring (January), 2025 | West Haven |
Fall (August), 2025 | West Haven |
Spring (January), 2026 | West Haven |
Two letters of recommendation from your professors or employers
A Statement of Purpose is required. A r?sum? is highly recommended.
TOEFL: 80
IELTS: 6.5.
6.5
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TOEFL Internet based overall score: 80.0