About the course

Marketing is the function that connects consumers’ needs with the firm’s capabilities to create value for the market. This concentration will equip you with hands-on experience, analytic skills, and strategic perspective required to manage a brands’ meaning, product design, communications mix, pricing, and distribution. In addition, the Full-Time Marketing concentration can be combined with the Health Sector MBA, Social Impact MBA or MBA MS in Digital innovation programs, or with one of our other concentrations such as finance, strategy & innovation or entrepreneurship. The choice is yours – you’ll receive a personalized degree because we give you the freedom to tailor it to fit your goals. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Semester(s)Fees: US$122,100

Intake	Location
Fall (September), 2024	Boston
Fall (September), 2025	Boston

　　

How to apply

Entry requirements for Boston University

TOEFL :- Minimum Scores of 600 on the PBT or 90 on the iBT are recommended.

　　IELTS: A student must score a minimum of 6.5 across each band.

　　Three Video Essays OR One Written Essay In the “Documents” section of the “Program Materials” portion of the application, respond to three video essay questions or one written essay to help us get to know you better.

　　Resume Current resume, as required in the “Experiences” section of the online application. Upload in the “Supporting Information” section of the online application.

　　1 Letter of Recommendation In the “Recommendations” section of the “Program Materials” portion of the application.

　　Submit transcripts for any coursework completed, including study abroad and post-graduate work, in the “Academic History” portion of the application.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Boston University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　78th / 1250

　　THE World ranking

　　

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