About the course

There are four tracks in the Krannert full-time MBA within the marketing specialization or option area: industrial marketing, consumer marketing, marketing research, and consulting. Our objective is to train students for positions in any of the four tracks. Students who complete the marketing specialization in the industrial (or business-to-business) marketing track have the skills to conduct market analysis of customers, competitors, and markets characterized by business to business exchanges. In the same vein, those pursuing the consumer marketing track have such skills for business to end consumer markets. Students who follow the marketing research track are trained to analyze markets using modern research methods for addressing key management decisions. The marketing consulting track is appropriate for those students seeking careers in consulting that have a marketing focus. Many students have combined marketing with Operations, MIS, and Finance.

　　Our MBA in Marketing Program at Purdue University is ranked as the #5 MBA-Marketing Program in North America (Best-Masters.com). The curriculum has been recently revised to include new courses in Data-Driven Marketing and Digital Marketing Strategy. Also, all master?s students in marketing can participate in active-learning projects and global study field projects. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 21 Month(s)Fees: US$302,337

Intake	Location
Fall (August), 2025	West Lafayette

　　

How to apply

Entry requirements for Purdue University - West Lafayette

Applicants are ordinarily expected to hold a bachelor?s degree from a college or university of recognized standing prior to registration, and should have achieved a grade point average of 3.0 on a 4.0 scale, or higher.

　　The Graduate School accepts all valid forms of TOEFL testing. Krannert School of Management requirements are: Paper based-test (minimum score of 600), computer-based test (minimum score of 260), and Internet-based test (minimum score of Writing 20, Speaking 22, Listening 18, Reading 22, and Total of 93). For the Internet-based test, all 5 minimum scores must be satisfied.

　　The Graduate School accepts the International English Language Testing System (IELTS) scores. A copy of the official IELTS report must be scanned and uploaded into the online application. Krannert School of Management requirements are: An overall band score of 7.5 is required for admission, with 7.0 required per each section.

　　

English language requirements

　　7.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 93.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　86th / 1250

　　THE World ranking

　　

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