About the course

If you are interested in data analytics, consumer behavior, psychology, marketing research, and overall business intelligence, marketing analytics and insights offers a path to a fulfilling and strategic career discovering and applying consumer insights. In the fast-paced world of big data, where the consumer is king, companies rely heavily on the ?voice of the customer.? Using marketing research tools, you play a key role in adding this consumer voice to help guide business strategy. Earning a top-ranked MBA with a specialization in marketing analytics and insights (previously known as a specialization in marketing research) allows you to leverage your prior education and professional experience and can quickly propel you toward your ideal job. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Semester(s)Fees: US$104,376

Intake	Location
Fall (September), 2024	Madison
Fall (September), 2025	Madison

　　

How to apply

Entry requirements for University of Wisconsin - Madison

Applicants whose native language is not English or whose undergraduate instruction was not in English must complete either the Internet-based (100 or higher) or paper-based (600 or higher) TOEFL. The test must be taken within two years of your intended start term. An IELTS minimum score of 7.5 or higher

　　An international applicant whose four-year undergraduate degree and/or master’s degree (minimum of eight semesters total) instruction was in English, or who will complete such a degree prior to matriculation at the University of Wisconsin–Madison, may request a waiver.

　　Transcripts validating completion of a four-year degree or equivalent

　　Standardized test scores (GMAT or GRE, was well as TOEFL, IELTS, or PTE for international students), U.S. active military and U.S. veteran applicants may be eligible for a GMAT/GRE waiver

　　Current resume

　　Personal essay(s) responding to the application question(s)

　　One letter of recommendation, preferably from a professional colleague or supervisor

　　Admissions interview (by invitation of the admissions committee)

　　A bachelor’s degree from a regionally accredited U.S. institution or a comparable degree from an international institution is required. International applicants must have a degree equivalent to a four-year U.S. bachelor’s degree.

　　A bachelor’s degree from an approved (accredited) institution is required. International applicants must have a degree comparable to an approved U.S. bachelor’s degree. You are able to submit your application with unofficial transcripts, certified copies of transcripts from the institution where the degree was conferred are required for all admitted students.

　　A minimum undergraduate grade-point average (GPA) of 3.00 on the equivalent of the last 60 semester hours (approximately two years of work) or a master’s degree with a minimum cumulative GPA of 3.00 is required. Applicants from an international institution must demonstrate strong academic achievement comparable to a 3.00 for an undergraduate or master’s degree.

　　

English language requirements

　　7.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 100.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　63rd / 1250

　　THE World ranking

　　

What our students think

We’ve haven’t received any reviews for this institution yet.