About the course

Marketing is critical for any organization. Regardless of the business you?re in, staying ahead of your competition means understanding the customer. At Simon Business School, our MBA marketing track uniquely addresses digital marketing and works to further your career no matter what type of organization you wish to work in?for-profit or non-profit, B2B or B2C, multinational enterprise, or startup. In addition, Simon MBA students have the option to pursue a STEM designation signaling data-focused rigor to future employers and granting international students the possibility to extend Optional Practical Training (OPT). If you?re looking to advance your marketing career in brand or product management while sharpening your skill set with the latest data-analysis and digital marketing techniques, you?ve come to the right place.

　　You can choose from two marketing specializations: brand management and product management. Both of these academic paths will: Allow you the option to graduate with a STEM-designated MBA degree Provide a degree addressing digital marketing topics in multiple contexts Share Simon?s expertise in pricing and commerce Teach you how to analyze large data sets for profitable pricing strategies In addition to the solid business foundation that an MBA degree offers, specializing your MBA in marketing allows you to pick up the analytical skills and fundamental industry knowledge needed for your future career in marketing management

　　Effective brand managers must be able to make seamless transitions between qualitative, quantitative, creative, and analytical competencies. As part of Simon?s MBA marketing track, the brand management specialization will turn you into a results-driven marketer with attributes that allow you to influence internal and external audiences. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Semester(s)Fees: US$96,000

Intake	Location
Fall (August), 2024	Rochester
Fall (August), 2025	Rochester

　　

How to apply

Entry requirements for University of Rochester

Required of all international candidates except those who attended three or more consecutive years of post-secondary education taught solely in English and received a baccalaureate or master’s degree from a college or university where English was the language of instruction. School-issued official transcripts, scanned and uploaded for each college attended. A US equivalent bachelor’s degree is required for admission to any Simon Business School program. If you participated in a three-year bachelor’s program (e.g. BCOM) this will satisfy the education requirement for our program. IELTS - 7.5, TOEFL PBT Test -600,TOEFL iBT Test or Revised TOEFL Paper-Delivered Test - 100.

　　

English language requirements

　　7.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 100.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　133rd / 1250

　　THE World ranking

　　

What our students think

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