About the course

The importance of the marketing function is recognized by all sizes and types of organizations. Focusing on the creation of superior customer value and sustainable competitive advantage from an integrative perspective, the marketing concentration addresses a wide range of issues from global strategies to branding methods and is designed to be flexible in order to meet traditional and non-traditional marketing positions and situations. This concentration consists of 12 credits from approved courses. Examples of rotating courses include:

　　Marketing Analytics

　　Marketing Research and Analysis

　　Sales Management

　　Future of Marketing

　　Marketing Communication Strategies

　　Strategic Brand Management

　　Global Marketing Strategies

　　Consumer Behavior

　　Digital & Social Media

　　Development & Marketing of New Products

　　Lehigh in Belgium

　　Consumer Insights

　　Self Directed Readings (European Marketing)

　　Marketing Strategy

　　Lehigh in Belgium (Summer course, additional fees apply) Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 13 Month(s)Fees: Not available

Intake	Location
Summer (July), 2024	Bethlehem
Summer (July), 2025	Bethlehem
Summer (July), 2026	Bethlehem

　　

How to apply

Entry requirements for Lehigh University

You must submit official transcripts from ALL universities attended, all post-secondary education including transfer credits. Official transcripts bear the signature of the university's registrar and the seal of the issuing institution. The official transcripts must be submitted to us in a sealed envelope and may not be opened by you. In addition, copies of transcripts should be uploaded to the online application.

　　Essay (Statement of Goals/Purpose)

　　Current Resume

　　GMAT or GRE Official test scores

　　GMAT/GRE Waiver Policy

　　Official transcripts from ALL universities/colleges attended

　　Two (2) Letters of Recommendation

　　IELTS: 7

　　Recommended band scores:

　　Reading: 7

　　Listening: 6.5

　　Speaking: 7.5

　　Writing: 6.5

　　Internet-based TOEFL [iBT]: 94

　　Recommended iBT subscores:

　　Reading: 25

　　Listening: 20

　　Speaking: 24

　　Writing: 25

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 94.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Lehigh University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　601st / 1250

　　THE World ranking

　　

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