About the course

This graduate certificate provides students with an in-depth understanding of the interface between Marketing and Brand Management. The exciting area of Brand Management is considered by top executives as a high-demand specialty area of marketing. Students will learn how to strategically manage brands to help their organizations in creating customer value, building loyalty and name recognition strong enough to overcome intense competition in local and global markets. The certificate has a special focus on how organizations design brand identity, manage customer experience, measure/ analyze brand performance, and differentiate brand communication strategies. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Washington, DC
Fall (August), 2024	Washington, DC
Spring (January), 2025	Washington, DC
Fall (August), 2025	Washington, DC
Spring (January), 2026	Washington, DC

　　

How to apply

Entry requirements for George Washington University

Academic IELTS: an overall band score of 7.0 with no individual band score below 6.0, or

　　TOEFL: 600 on paper-based, or 100 on Internet-based, or

　　To be considered for admission, applicants must hold a bachelor’s degree from a regionally accredited college or university. Previous academic history, letters of recommendation, demonstrated motivation and aptitude to undertake graduate-level work, and professional experience are all taken into consideration.

　　Transcripts are required from all colleges and universities attended, whether or not credit was earned, the program was completed, or the credit appears as transfer credit on another transcript. Unofficial transcripts from all colleges and universities attended must be uploaded to your online application. Official transcripts are required only of applicants who are offered admission.

　　Two (2) recommendations required.

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 100.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at George Washington University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　201st / 1250

　　THE World ranking

　　

What our students think

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