About the course

Marketing is being redefined every day in a world of rapid innovation, fast-paced media, big data, and global competition. Effective marketing is critical in every type of organization from large corporations to nonprofits, from startup ventures to social mission organizations. The demand for outstanding marketing professionals has never been stronger. Contemporary marketing focuses on customers and markets, data and information, networks and relationships, social media and online channels, and strategy and performance. The objective is to prepare professionals to grow their businesses, better serve their customers, and develop long-term customer relationships with cutting edge marketing knowledge. It is designed for people who already or aspire to work in marketing departments and agencies, in positions such as: account manager, product manager, community manager, database marketing coordinator, email marketing specialist, graphic designer, marketing analyst, social media coordinator, and web content writer. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 2 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Boston
Fall (September), 2024	Boston
Spring (January), 2025	Boston
Fall (September), 2025	Boston
Spring (January), 2026	Boston

　　

How to apply

Entry requirements for University of Massachusetts - Boston (Shorelight)

International applicants must submit evidence that they have completed the equivalent of a regionally accredited, U.S. university-level Bachelor?s degree program. Acceptable documents can include official copies of diplomas, certified final degree certificates, and notation on final transcript of degree and date awarded. Academic Recommendation Letter (from a school-based counselor and/or teacher) . An official high school record, leaving certificate and/or graduation examination results or their notarized copies. All documents in foreign languages must be translated by a certified professional. TOEFL PBT - 600, TOEFL IBT - 90, IELTS - 6.5. A minimum, cumulative GPA of 2.75 on a 4.0 scale (or international equivalent) in all undergraduate work.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

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