About the course

Marketing at the Simon Business School studies activities that influence the demand and supply of products and services in the market. The Rochester Marketing PhD focuses exclusively on producing outstanding quantitative marketing scholars. Our students successfully learn a deep set of skills including economics, econometrics, statistics, machine learning, and causal inference. These skills allow our students to answer substantive questions in marketing by applying or developing new empirical approaches. Our faculty engage with PhD students in a mentoring relationship that allows students to develop both the technical and independent research skills needed for a successful academic career. Recent research by our faculty and PhD students studies broad areas including digital, online, retail competition, pricing, platform competition, word-of-mouth, and advertising. Our research covers the range of marketing decisions included pricing, advertising, product innovation, retailing, competition, and customer segmentation. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 10 Semester(s)Fees: US$196,650

Intake	Location
Spring (January), 2024	Rochester
Fall (August), 2024	Rochester
Spring (January), 2025	Rochester
Fall (August), 2025	Rochester
Spring (January), 2026	Rochester

　　

How to apply

Entry requirements for University of Rochester

Applicants must have earned a U.S. baccalaureate degree or its equivalent from a college, university. Students are accepted from many different disciplines. However, those with an undergraduate degree in fields such as economics, engineering, mathematics, the physical sciences, and business may demonstrate a good preparation for doctoral work at the Simon School. Regardless of the major areas of study, a strong academic record is essential. IELTS - 7.5, TOEFL PBT Test -600,TOEFL iBT Test or Revised TOEFL Paper-Delivered Test - 100.

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 60.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　133rd / 1250

　　THE World ranking

　　

What our students think

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