About the course

The Marketing field in Laurier?s PhD in Management program offers you the opportunity to conduct research on contemporary topics of theoretical and managerial significance. Our areas of specialization include consumer behaviour, innovation, marketing strategy, brand management, and services marketing. We welcome applications from those with education and/or experience in business and marketing or a relevant field such as psychology and economics.

　　Our program centres on theory development, empirical analysis, and developing managerially relevant knowledge. It builds on core theories from marketing and other disciplines (including psychology, economics, and decision sciences). You will have the opportunity to acquire a broad range of methodological skills including experimental design, surveys, qualitative research, and quantitative modelling. Our focus is to hone your research skills both through course work and by actively collaborating with you in new or ongoing research projects. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Year(s)Fees: Not available

Intake	Location
Winter (January), 2021	Waterloo
Winter (January), 2024	Waterloo
Spring (May), 2024	Waterloo
Fall (September), 2024	Waterloo
Fall (September), 2025	Waterloo

　　

How to apply

Entry requirements for Wilfrid Laurier University

A master’s degree in business or related field with a minimum B+ standing. The Test of English as a Foreign Language (TOEFL): TOEFL iBT: minimum score of 89, with minimum skill scores of 21 in each of the skills tests (speaking, writing, reading and listening). Paper-based TOEFL: minimum of 573. The International English Language Testing System (IELTS): minimum score of 7.

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 89.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Wilfrid Laurier University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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