About the course

As an academic field, marketing involves the search for understanding of how consumers respond to goods and services offered in markets, as well as for the development of tools and methods by which firms can achieve greater efficiency in exchange. The marketing faculty at Miami Herbert have a world-renowned reputation for pioneering contributions to both basic theoretical and applied areas of the field.

　　Students admitted to the Marketing PhD program at Miami Herbert will work one-on-one with faculty to undertake original research in two areas:

　　Consumer psychology and behavioral decision making ? the study of how individuals make decisions, more specifically, how consumers make choices in markets, and how marketing instruments (such as advertising and prices) affect these decisions

　　Computational marketing ? empirical research on consumer and/or firm behavior with a focus on computational and econometric analysis of marketing settings, using deep-learning techniques such as machine learning and artificial intelligence Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 7 Semester(s)Fees: US$145,530

Intake	Location
Fall (August), 2024	Coral Gables
Fall (August), 2025	Coral Gables

　　

How to apply

Entry requirements for University of Miami

Candidates for admission are required to hold a baccalaureate degree. Official transcripts for all undergraduate coursework and any post-graduate coursework from each university attended (including summer school, part-time study, or post-graduate, even if only for one course) must be sent directly to the Graduate Business Programs office. An additional final transcript showing the degree conferred and date of graduation should be sent after completion of any coursework still in progress at the time of admission. Submit the following educational documents to an approved international credentialing evaluation service for evaluation:

　　a) Copy of diplomas and certificates in the original language, and b) Official original transcripts in the original language (names of courses, grades, and hours of instruction) for every year of study. A minimum TOEFL score of 600 (paper-based), 94 (internet-based) or 240 (computer-based) is required. A minimum IELTS score of 7.0 is required.

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 94.0

　　The next application deadline is 01 January 2025

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　201st / 1250

　　THE World ranking

　　

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