About the course

The Wisconsin PhD Program in Marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching. Students complete four PhD seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year. Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 6 Semester(s)Fees: US$156,564

Intake	Location
Fall (September), 2024	Madison
Fall (September), 2025	Madison

　　

How to apply

Entry requirements for University of Wisconsin - Madison

A bachelor's degree in accounting, finance, management, economics, or operations and information management OR A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management , Competency at an intermediate level of statistics

　　Applicants must meet the minimum requirements of the Graduate School, including a four-year bachelor’s degree from an accredited institution. An undergraduate grade point average of at least 3.0 on a 4.0 scale will be considered for admission. We accept test scores on either the GMAT or GRE. The admissions committee reviews the whole application, so test scores make up just a part of the application. While there is no minimum test score required by each doctoral program, on average our incoming class scores in the 90th percentile range. Only one exam score is required, and it can be either the GMAT or GRE. Work experience is not required for admission into our program. Prior involvement with research in an academic setting, work related projects, and publications are a plus. Our recommended scores are: A 106 or higher on the Internet-based test TOEFL exam , An overall banded score of 7.5 or higher on the IELTS exam , You may submit unofficial copies of your transcripts which will be used by the departmental admissions committee for review when you submit your application.

　　A minimum undergraduate grade-point average (GPA) of 3.00 on the equivalent of the last 60 semester hours (approximately two years of work) or a master’s degree with a minimum cumulative GPA of 3.00 is required. Applicants from an international institution must demonstrate strong academic achievement comparable to a 3.00 for an undergraduate or master’s degree.

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 92.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　63rd / 1250

　　THE World ranking

　　

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