About the course

Marketing, in the broadest sense, encompasses the entire system for bringing goods and services to actual and potential users. It includes understanding customer desires and designing, distributing, and informing potential customers of the means to satisfy these desires. Research in marketing may examine how a market operates from a socioeconomic view or it may study how consumers (either individual or institutional) respond to the marketing activities of suppliers. This, in turn, leads to questions of how to manage these activities to better serve suppliers or the community as a whole.

　　The study of consumer behaviour includes modeling individual and group perceptions, preferences, judgments, and choices. Research in marketing management may focus on product and service design, sales response function modeling, marketing strategy, pricing, measuring the effectiveness of communications efforts, and incentive and control mechanisms for managing channel relationships. Marketing research methods seek to improve study design as well as data collection and analysis to further organizational objectives. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Year(s)Fees: Not available

Intake	Location
Winter (January), 2021	Edmonton
Winter (January), 2024	Edmonton
Fall (September), 2024	Edmonton
Winter (January), 2025	Edmonton
Fall (August), 2025	Edmonton
Winter (January), 2026	Edmonton

　　

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How to apply

Entry requirements for University of Alberta

Applicants must have an undergraduate degree from a recognized university and sufficiently high grades. They should also have a grade point average (GPA) for the last two years of full-time study of at least 3.0 out of 4.0 on the University of Alberta grade scale and from Canadian or American schools with a comparable scale. a score of at least 550 on the paper-based test or a total score of at least 88 (with a score of at least 20 in each of the individual skill areas) on the internet-based test is required for the TOEFL (Test of English as a Foreign Language), or a minimum of 6.5 (subject to change) with a band of 5.5 in each of the four areas is required for the IELTS (International English Language Testing System).

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　109th / 1250

　　THE World ranking

　　

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