About the course

The program focuses specifically on the development of relevant, interdisciplinary research skills applied to current and future business problems and challenges. Students in each of the concentrations will study the theoretical framework of their functional area with the option of exploring timely, related interdisciplinary areas. They will master traditional academic research methodologies appropriate to their respective fields, grounded in current industry trends and issues, and will understand the benefits of advancing knowledge while recognizing the practical application of that knowledge in advancing economic and regional development locally, nationally and internationally. Graduates will be prepared for academic careers, research careers and upper level executive positions in both public and private companies.

　　The objective of the Marketing Concentration is to train students in the theories and methods necessary to conduct substantive research in areas including marketing strategy, consumer behavior, new product and service development, social media, digital marketing, and retailing. Strong emphasis is given to providing the students with the skills to contribute to extant knowledge in the marketing discipline as well as the flexibility to customize the program based on their interests and career goals. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Lowell
Summer (May), 2024	Lowell
Fall (September), 2024	Lowell
Spring (January), 2025	Lowell
Summer (May), 2025	Lowell
Fall (September), 2025	Lowell
Spring (January), 2026	Lowell
Summer (May), 2026	Lowell

　　

How to apply

Entry requirements for University of Massachusetts - Lowell

To qualify for admission into the Ph.D. program, applicants are expected to be graduates of an accredited U.S. college or university or an approved foreign equivalent institution and have earned grade point averages of 3.000 or better in all prior undergraduate and graduate studies.

　　TOEFL score minimum - 100, IELTS score - 7.5

　　

English language requirements

　　7.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 100.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

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