About the course

Marketing as an academic discipline can be viewed from both micro and macro perspectives. From the micro viewpoint, marketing exists at the nexus between an organization and the markets because its offerings include not only physical products but also services, ideas, causes and people. The fundamental role of the marketing process as it occurs within any given organization is to understand and interpret the needs and wants of the markets it serves and then formulate appropriate product, pricing, promotion, and distribution strategies to satisfy those needs and wants. This process occurs within a competitive and dynamic environment so marketing management must continuously adjust its strategies to adapt to and exploit changing situations and contexts. From the macro perspective, marketing institutions can be seen as engaging in a matching function which helps to foster equilibrium between aggregate production and aggregate desired consumption. This matching process enhances economic efficiency by reducing the amount of misdirected production output and enhances effectiveness in terms of more congruency between output and consumer needs and wants. The PhD in Business with a specialization in marketing addresses both perspectives in most of the courses it offers, but the primary emphasis is from the micro point of view. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 10 Semester(s)Fees: US$80,520

Intake	Location
Fall (September), 2024	Philadelphia
Fall (September), 2025	Philadelphia

　　

How to apply

Entry requirements for Drexel University

The faculty will examine your prior academic work, paying particular attention to the specific courses you have completed. Applicants should have a minimum grade point average of 3.0 (on a 4.0 scale) for all undergraduate course work and a minimum 3.3 average for any graduate-level coursework. The faculty generally expect applicants to demonstrate a substantially higher level of accomplishment than these minimum requirements. A master’s degree is not required. Total Credit Hours: 60.0 (Post-Master's) or 90.0 (Post-Bachelor's).

　　Transcripts- Photocopies of your academic work can be sent in or scanned and uploaded via the online admissions portal.

　　GRE/GMAT- You are required to submit either GMAT or GRE scores. Please note than scores older than five years are not accepted.

　　Personal Statement/Essay- Each applicant must submit a personal statement explaining the educational and personal experiences that have influenced your decision to pursue a PhD, as well as future career plans and goals

　　Letters of Recommendation- Two letters of recommendation must be submitted in support of the application via the Online Application Portal.

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 60.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　301st / 1250

　　THE World ranking

　　

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