About the course

The marketing program offers two broad areas of research: consumer behavior and quantitative marketing.

　　In the consumer behavior track, students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).

　　In the quantitative marketing track, students are exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.) and how to use them to address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 10 Semester(s)Fees: US$136,830

Intake	Location
Fall (August), 2024	Berkeley
Fall (August), 2025	Berkeley

　　

How to apply

Entry requirements for University of California - Berkeley

You will enter each educational institution attended after high school, regardless of the length of attendance or whether or not you received a degree. We require that you scan and upload a transcript from each university that you have attended. We only accept three letters of recommendation. Gain helpful tips on drafting a compelling Statement of Purpose. Gain helpful tips on drafting a compelling Personal History Statement. It is optional to submit any of the following materials:

　　Academic or Professional History- Resume or CV

　　Sample of Relevant Written Work

　　Publications/Presentations

　　Honors and Awards

　　Website

　　Survey

　　We do not require:

　　Previous graduate work or completion of an MBA degree

　　A minimum GPA

　　A minimum score on your GMAT/GRE exam

　　A specific academic or professional background

　　A grade point average of B or better (3.0), If the applicant comes from a country or political entity (e.g., Quebec) where English is not the official language, adequate proficiency in English to do graduate work, as evidenced by a TOEFL score of at least 90 on the iBT test, 570 on the paper-and-pencil test, or an IELTS Band score of at least 7 on a 9-point scale (note that individual programs may set higher levels for any of these)

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　The next application deadline is 03 December 2024

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of California - Berkeley. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　9th / 1250

　　THE World ranking

　　

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