About the course

Welcome to the Department of Marketing at the Shidler College of Business, University of Hawaii at Manoa According to the American Marketing Association (AMA), marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” As such, marketing focuses on the ways that organizations create and maintain mutually satisfying exchanges between themselves and their various stakeholders.

　　Marketing coursework helps students learn how to effectively and efficiently manage components of the marketing mix: product, price, distribution, and promotion. Our program offers courses in marketing research, consumer behavior, professional sales, digital marketing, entrepreneurial marketing, marketing analytics, place-based/online retailing, international marketing, and sustainable marketing. After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers, including: brand manager, new product development manager, sustainability manager, digital and traditional media communications manager, and marketing research manager.

　　In addition to the BBA, the Department of Marketing now offers the Master of Science in Marketing Management (MSMM). Shidler marketing majors can apply as undergraduates to take advantage of the 41 program in order to complete one or more MSMM classes while working on their BBA. Students who are not Shidler marketing BBA majors are also encouraged to apply to the program and can obtain their MS degree in one year following completion of prerequisites. More information is available by clicking on the Academics link on this page. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$134,592

Intake	Location
Fall (August), 2024	Honolulu
Fall (August), 2025	Honolulu

　　

How to apply

Entry requirements for University of Hawaii - Manoa

Master’s degree or bachelor’s degree. Subject matter of the foundation courses in business or accounting obtained at an accredited school.GPA of 3.2 or above on a 4.0 scale. A minimum TOEFL score of 500/61 (paper/internet) or IELTS overall band test result of 6.00 is required.

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 61.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　201st / 1250

　　THE World ranking

　　

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